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Now that the Berkshires and Western Mass Arts & Culture ecosystem is coming into full bloom, I’m receiving dozens of press releases per day. Some of these releases are…passable. Many could use some help. Some I pray did not get…
Strong customer service hiring and training practices are what separate businesses that struggle from those that build loyal customers. From restaurants to retail shops to recreational destinations, I see the same pattern day in and day out. Customer-facing staff offer…
How physical space affects communication isn’t something most people think about—but it’s happening the moment someone walks through your door. Communication doesn’t start when you speak. It starts the moment someone enters your space. What Is Proxemics (And Why Should…
What Is a Crisis Communication Plan? A crisis communication plan is a structured approach for how an organization communicates during high-stakes situations—ensuring clear, consistent messaging across internal and external audiences. Most organizations don’t have one. This should terrify them. To…
The director of a non-profit organization sits at her desk, reading and article about a subject she’s up to her elbows in all week long. Halfway through, she can already feel it—the familiar frustration of watching something complicated get flattened…
Most people don’t know how to write a job posting that actually attracts candidates. Most job postings fail for the same reason most ads fail:They describe the job.They don’t sell it. Why Most Job Postings Fail And too many companies…
An editor at the local daily opens his 20th — maybe 29th — e-mail of the morning. Another press release. He skims the first paragraph, and stops. Down the page, more long blocks of text that reads like they could…
Instagram is a visual platform. That sounds obvious. But most businesses ignore what that actually means. Instagram is good for:• showing your work• giving people a feel for your brand• building familiarity over time It’s not good for:• long explanations•…
If your message sounds like it came out of some committee’s idea grinder, it’s already dead. Strong communication has a point of view. It knows what it’s trying to do — and it doesn’t apologize for it. Say the thing.…